Many people fail to consider future resale value, when purchasing a wristwatch. Even if someone completely intends to keep their wristwatch forever, the possibility of value retention or appreciation is a positive! Rolex is one brand where almost every reference will likely continue to appreciate over time. This is heavily linked to the fact that Rolex applies percentage annual increases to some or all of their references. Also, Rolex is ingeniously marketed and that in turns helps to promote the possibility of appreciation. Other brands like Patek Philippe often appreciate too. There are other well-respected wristwatch brands that also have references that may appreciate. However, there are few wristwatch brands that have continued to appreciate across the board like Rolex and Patek. With this being said, my best suggestion is to check the price history of the watch brand and watch reference that you are considering on a website like Chrono24.com. Historical performance does not always suggest future performance but it may enable a wristwatch customer to eliminate potentially toxic purchases. Being able to trade for a different watch in the future without taking a financial loss is always a positive! #TimepiecesForTomorrow #Watches #WatchCollecting